More effective data‑based

We have over 15 years of experience in the use of data in marketing. During this time we have completed hundreds of studies of marketing campaigns for leading companies in Poland and abroad. Our team of versatile experts in various fields can offer comprehensive support for communication with consumers and increasing sales. Our team is one of the most experienced in the market. We know all the top marketing automation and big data tools. The accumulated know-how enables us to quickly implement new solutions and generate excellent results for our Customers.

15 years
of experience in analytics, AI and big data in marketing

Management Board

  • Paulina Zamojska

    Paulina Zamojska

    Graduated from the Faculty of Technical Physics, IT and Applied Mathematics of the Warsaw University of Technology. At Data Force Group she is responsible for business development, methodology, and quality of the services provided. She is passionate about the practical applications of mathematics and development of data-based business strategies. She has over 20 years of experience in telecommunications, finance, automotive, retail and e-commerce sectors. She has completed many projects in the areas of marketing campaign management, analytical CRM, marketing automation, and the development of marketing strategies. Her previous employers include Orange Polska, SAS Institute, OBOP (now Kantar TNS), Gemius and Polish Public TV.

  • Przemysław Wyborski

    Przemysław Wyborski

    Graduated from the Faculty of Electronics and Information Technologies at the Warsaw University of Technology. At Data Force Group he is responsible for business development, cooperation with partners, and the implementation of projects. An enthusiast of new technologies supporting the development of customer relations. He has many years of experience in managing marketing campaigns, big data, marketing automation and analytical CRM. He has completed a number of projects for companies in the telecoms, financial, retail and e-commerce sectors.


EurocashCredit AgricoleLiberty GlobalUPCVectraCyfrowy PolsatDelikatesy CentrumJeronimo MartinsNC+PlayPlusBiedronkaPWCGetin BankRaifeissenKBCEmpikMerlinSkodaIBMUltimoMetLifeNoble BankPracujRainbowWiedza i PraktykaAssecoPraktikerVolkswagenToya


We work with the best IT companies, and we know all the top systems available on the market. We keep track of the latest technology in order to advise our customers on the best solutions.

  • IBM

    Data Force Group is an IBM Advanced Business Partner. We have been using IBM software for more than 10 years, and we help in its development by reporting feedback and bugs from our customers to IBM. In the implementations and services we provide, we use the following IBM software:

    • IBM Watson Marketing
    • IBM Campaign, IBM Interact, IBM Marketing Operations, IBM Contact Optimization
    • IBM SPSS, IBM DB2 BLU, IBM Cognos
  • Amazon

    We set-up data warehouses and cloud analytics on the basis of the world’s largest computational cloud, Amazon Web Services (AWS). In the implementations and services we provide, we use the following components of the AWS platform:

    • Amazon Redshift – cloud-based data warehouse
    • Amazon Kinesis – real time event processing
    • Amazon QuickSight – visualization and BI in the cloud
    • Amazon Machine Learning – cloud-based data mining
  • Azure

    Microsoft Azure cloud enables us to deliver scalable solutions. Data processing, analytics and AI solutions offered by Data Force Group use appriopriete Azure components for highest performance and reliability.

  • HCL

    HCL Technologies acquired IBM Watson Marketing software in 2018. HCL Unica is a marketing automation suite designed to deepen engagements with customers and increase conversions with real-time personalization at every customer touchpoint.

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